I build growth systems that scale without a big team
Working across acquisition, lifecycle, automation, and data — connecting the parts of growth that usually operate separately.
Three things I do well, end to end
Lifecycle & Marketing Automation
Onboarding, follow-up and reactivation journeys that run themselves across email, WhatsApp and CRM.
Automation fires on conditions — non-response, missing steps, stalled engagement — so nothing waits on a person to notice.
- New lead → instant nurture
- Reactivation & win-back flows
- CRM routing & scoring
Data & Attribution
Clean event tracking, source-to-outcome attribution and dashboards leadership actually reads.
- Funnel & drop-off analysis
- Source-to-outcome attribution
- Dashboards leadership reads
Channel Strategy & Execution
Finding the two or three channels worth compounding on — then running them end to end.
- Channel prioritization
- Campaign testing & iteration
- Budget reallocation based on data
The common thread: making sure automation, data, and channels work as one connected system, not three separate tools.
A repeatable six-step growth process
Find the bottleneck
Identify where leads or opportunities are getting stuck.
Understand the journey
Map the full path from first touch to outcome.
Build the system
Design workflows, data models and clean handoff points.
Automate repetition
Remove manual work that doesn't need a human touch.
Measure the outcome
Track source, signal and revenue impact in one place.
Optimize and scale
Double down on what works and drop what doesn't.
Lifecycle automation for an early-stage startup
Early-stage visa-services startup · name withheld
The problem
Leads arrived faster than the team could handle them. Outreach was manual and inconsistent, follow-up depended on someone remembering, and there was no attribution — nobody could say which source, message or channel actually turned into a paying customer.
What I built
- 3 live automated lifecycle campaigns: New Leads, Follow-up, Reactivation
- Multi-channel delivery via WhatsApp (WATI) and email, integrated with LeadSquared CRM, with each contact automatically routed and logged
- Staggered rollout to protect deliverability and sender reputation
- Full attribution pipeline from source to outcome
- Live reporting dashboard for the founding team
System flow
More selected work
Three shorter engagements — paid acquisition, on-ground events, and a live webinar program.
Paid acquisition & lead gen
Built and optimized Meta Ads and email campaigns for both B2B and B2C audiences.
Lead quality dropped mid-campaign, unnoticed.
Traced the drop stage by stage across sources.
Reallocated budget to the segments still converting.
Conversion recovered and improved on baseline.
On the ground
Full end-to-end ownership — planning, logistics, and live execution — at OTM 2026 and SATTE 2026, two of the industry's major travel trade exhibitions.
expo leads managed
Through a structured post-event nurture workflow.
Webinar Growth & B2B Activation
Set up and ran a live webinar program for travel agents — from topic planning to hosting.
- Topic
- Promotion
- Registration
- Reminders
- Live Session
- Follow-up
- Activation
Why the programme existed
Documentation confusion
Agents unsure what's required, when, and in what format — leading to rejected or delayed applications.
Process uncertainty
Country-specific portals and submission steps that change often, with no single place to learn them.
Confidence under pressure
Client questions and edge cases agents can't always answer on the spot.
The stack I work with
Lifecycle & CRM
Analytics & Reporting
Paid & Campaigns
Design & Docs
Three ways to work together
Growth Audit
A hard look at funnel, tracking and channels. You get a prioritised list of what to fix and what to ignore.
Project-Based Build
Scoped delivery of a system: lifecycle automation, attribution pipeline or a reporting stack — shipped and documented.
Ongoing Growth Partner
Embedded with the team. Running experiments, owning channels and maintaining the growth infrastructure.
Have a growth problem worth solving?
Whether it's a broken lead journey, weak attribution, manual follow-up, or a channel that isn't scaling — let's find the bottleneck.
Akshat Parmar
